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Coke to seal a deal

I have been  working in the Highlands of  Chiapas on and off for  the last 2 and a half  years and I am now certain that a standard manner of “sealing the  deal” is to drink coke with the local authorities and comite members. In the 10 communities  were we have requested and been granted permission to do research we  either have been requested to buy several rejas de coca or we have had to offer them voluntarily as a way of paying our  respects and express our  gratitude.

It is undeniable that the repeated use of  coke among the comites when they are holding  their meetings is not a coincidence and has social significance. When we are doing interviews  in households women offer us water or pozol such offering is done to provide some nourishment and hydration. However, men in  institutional settings offer coca-cola.

In Canada Grande  the  reja is presented to  the person that pays for it. After being presented, one of  the less ranking comite members (maybe one of the youngsters that brought the coke) starts handing the  coke out. First, a bottle is handed to the person that paid, then to the jefe de comites, next to highest ranking authorities (autoridades locales) and finally  to the rest of  the people that are present. In Canada Grande people start drinking until everyone has their coke and  they say “salud”.

 

 

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